Trade 21 – A Journey To The Dark Side

Trade 21st Birthday Party, London UK

Dovestarr was approached to provide the main backdrop to this big production, providing multi pitch LED screens, bespoke content delivery by our very own professional Visual Jockeys.

October 29th sees one of the UK’s truly seminal club nights, Trade, turn 21 – a landmark achievement for the ‘often copied but never equalled’ club night that’s long established after-hours clubbing as we know it in the UK.

Celebrating this momentous occasion, Trade will host the mother of all birthday parties, held at London’s premium superclub, Pulse. Featuring everything the club night stands for, Berlin’s biggest DJ, Monika Kruse, headlines with a little help from Trade favourite (and ex-resident) Smokin Jo, alongside the Trade resident DJs.

Starting life back in 1990, by clubbing visionary Laurence Malice, Trade was unlike any club night that had been before. Something which started as an underground gay night, evolved into what can only be described as a phenomenon. It would be no overstatement to say Trade revolutionised London’s both gay and straight club scene. Holding weekly dance marathons at the now defunct, Turnmills, week-by-week its popularity soared, becoming a true British institution of after-hours clubbing. Establishing sounds not previously heard in the UK and finding a place in the heart of the true music-lovers amongst the UK’s burgeoning rave scene. Laurence’s brainchild soon turned into a global brand, exported to all four corners of the world. International DJ’s such as Tall Paul, the late Tony de Vit, Fergie, Sister Bliss and Smokin Jo all made there name there. The clubbing brand enticed literally hundreds of thousands of people into its throbbing vortex of sound, light, performance, visuals and of course people. Each event was and still is a vivid mix; Pop stars mix with builders, city professional’s mix with models, and doctors with actors. It is a place, which quite simply unites everyone!

Trade 21